edvvo.
Find resources
All roadmaps
YOUR LEARNING PATH

Digital Marketing & SEO

Develop foundations in content, search optimization and measurement through a practical digital marketing learning path.

20 steps / 6-12 months estimated
STEP 01 OF 20

Understand Digital Marketing Fundamentals

Learn the basics of digital marketing, including channels, strategies, and the digital marketing funnel.

Break it down

01What is Digital Marketing?

Digital marketing is the use of online channels to promote products, services, or brands. It includes SEO, SEM, content, social media, email, and more.

# Digital marketing channels: SEO, SEM, Social, Email, Content, Affiliate, Mobile.
02Digital Marketing Funnel

Understand the stages: Awareness, Interest, Consideration, Conversion, Loyalty, Advocacy.

# Funnel: Awareness > Interest > Consideration > Conversion > Loyalty > Advocacy.
03Key Metrics

Learn about KPIs: impressions, clicks, CTR, conversions, CAC, LTV, ROI.

# Example: CTR = (Clicks / Impressions) * 100%

Take it further

Continue learning on these source websites.

HubSpot Digital Marketing Guide(opens in a new tab)Google Digital Garage(opens in a new tab)
PUT IT INTO PRACTICE

Your next small step

Turn a lesson into a task, then make time to try it.

Plan this week's practiceStart a focused sessionBrowse practical project guides

Your privacy choices

We use optional analytics to understand visits and advertising to support Edvvo. These services stay off unless you accept. Your study tools work either way. Read our privacy policy.